2 - Founding of an Enterprise
2 - Founding of an Enterprise
Business Entities I
Dr. Carsten Jungmann
The lecture on business entities will introduce students to the legal and practical concepts of companies/corporations and partnerships. Students will be able to distinguish between the different business entities (especially partnerships, stock corporations and companies with limited liability) available for the start-up and running of a business. Accordingly, the focus is on the specific advantages of each business entity in relation to the needs of a particular business. In addition, we will highlight the risks for shareholders/partners as well as for creditors dealing with the company.
We will analyze the concept of limited liability in corporations and compare it to liability rules in partnerships. As partnerships (and hybrid forms of partnerships and companies/corporations) play an important role in practice for mid-sized businesses, the course has a clear emphasis on these entities. With regard to stock corporations, special attention will be put on the central problems and current topics of corporate governance and corporate finance.
While the clear focus of the course is on German law, the perspective of Continental company law will also be discussed, especially by drawing comparisons to the main differences with Anglo-American partnership and company law.
In additional tutorials (participation optional), taught in small groups, students will gain an in-depth understanding of the (balance-sheet based) system of legal capital that works as a means of creditor protection in German and European corporate law. For this purpose, the interaction of accounting principles, corporate financing, pay-out policy and creditor protection will be analyzed.
Prof. Dr. Peter Witt
The course investigates the process of starting a new company from the perspective of an entrepreneur. It provides participants with a theoretical background on entrepreneurship, gives practical advice and knowledge on how to start a company, and discusses the preparation of business plans. We especially focus on three steps of the entrepreneurial journey: opportunity recognition, resource acquisition, and implementation. In addition, the course also looks at the challenges in later stages of the entrepreneurial process, e.g. managing fast growth and realizing a profitable exit.
The course topics are:
- Entrepreneurs and the entrepreneurial process
- Opportunity recognition and strategy formulation
- Resource requirements and building a network
- Creating a business plan
- Personnel management in start-ups
- Entrepreneurial finance
- Entrepreneurial marketing
- Growth management
- The harvest
Dr. Marc-Olivier Lücke
The spread of the internet and mobile phones, and the ongoing digitalization of one industry after the other has led to an explosive growth of new technology startups, and the venture capital industry financing them, over the last 15 years. Indeed, the world’s three most valuable public corporations started as technology start-ups backed by venture capital.
This course will explore the different financing options open to start up entrepreneurs at different stages and how to develop a convincing pitch for an idea. We will also take the perspective of the venture capital investor in identifying, valuing, and negotiating investments, and review the key components of a business plan, term sheet, and capitalization table.
End of Module 2 Case Study
Dr. Carsten Jungmann, Jernej Bergoc
In a case study of a start-up company in the shared mobility industry, students will be asked to apply their knowledge gained in the courses of Module 2 in order to analyze the strengths and weaknesses of the start-up under review, as well as to give concrete recommendations on its future development.